all Oral History
February 21, 1978

Elsa Hirsh

Elsa's father was born in Frankfurt, Germany, and later lived in Mainz before immigrating to America in 1890 at age 29, seeking freedom and opportunity. Coming from a family that bred fine horses, he first stayed with an uncle in the New York brewery business before making his way to Dallas. Unable to speak English, he took out a peddler's license in January 1891 and traveled the countryside around Middlethian (Cedar Hill), Duncanville, and Dallas County in a one-horse wagon, sometimes sleeping in barns with his horses. He met and married Elsa's mother, who was born in the Rhine Valley town of Windweiler, and the couple lived in Wills Point, Greenville, and Bowie before settling in Dallas in 1909. He built what Elsa described as the first ladies ready-to-wear wholesale business in Texas, a family-owned company marking its 70th year in 1978.

Elsa was raised in a family that valued thrift, honesty, and nature over ritual. Though her mother observed some traditions and the family attended Temple Emanu-El, Elsa developed independent and often critical views about religious observance and communal politics. She was not confirmed, choosing instead to study alongside her twin brother without appearing on stage, a decision rooted in a childhood hurt from a stern Sunday school teacher and the family's limited means. She recalled walking to services on St. Louis and South Boulevard, stopping at Shep's Bakery, and the distinctions she felt between Reform and Orthodox congregations. Elsa lived at many Dallas addresses over the years, including Cleveland Street, Wendelkin Street, South Boulevard, the Irvington, Avondale, Highland Park, Greenway Parks, and finally her later home.

A trained kindergarten teacher, Elsa built her life around service to children and those in need. She taught the first public kindergarten at Temple Emanu-El, led an early Girl Scout troop, taught gymnasium and dance classes for Jewish children at the Federation building on Harwood and Cedar Springs, and taught English to immigrant women so they could become citizens. Beginning at age 13, she volunteered with the Council of Jewish Women, worked with the blind through the Lighthouse for 38 years, and helped at Dallas' first baby clinic, which she described as a forerunner of the Children's Medical Center. In the 1940s she personally assisted 29 refugee families fleeing Nazi Europe, teaching them how to shop and adjust to American life. She married in 1927 and raised a daughter, Carol.

Immigration and Americanization

Jewish identity and observance

Family and thrift

Volunteerism and service to children

Reform versus Orthodox Judaism in Dallas

Family-owned business and pioneering

Community politics and cliques

Changing Jewish community over the decades