all Oral History
February 5, 1985

Herman Abrams

Herman Abrams entered the film distribution business as branch manager for Toddy Pictures Company in Dallas in 1943. The company was one of only a few independent distributors handling black films at the time. Its head, Ted Toddy, was described by Abrams as a Jewish businessman from New York whose main operation was based in Atlanta, Georgia, where he produced films under the name Consolidated National (as recalled) and distributed them as Toddy Pictures Company. Abrams noted that Toddy came to understand black audiences favored musical comedies, comedies, and outdoor films, and worked with stars such as Pigmeat Markham and Mantan Moreland.

In Dallas, Abrams described how the film exchanges were located across from the Lone Star Gas Company on Harwood Street. To keep the business viable, distributors balanced black films with other product, including a Catholic film called Eternal Gift, a war film called Scorched Earth, and several series of westerns. He recalled that in that era theaters changed programs frequently and needed hundreds of films a year, while black audiences were eager for films that reflected their culture and gave them figures to identify with. Over time, as actors aged and successful performers moved into higher-paying mainstream productions, black film production and distribution faded.

In 1985, Professor Bill Jones of SMU, a film archivist, learned of Abrams' background and invited him to join a panel at SMU's Black Film Festival alongside Ossie Davis, William Greaves, and others, including a scholar who headed an educational film distributor. Abrams recounted how films stored in a warehouse in Tyler, Texas were nearly discarded before Jones recovered about twenty of them, some already lost to deteriorating nitrate stock. With funding arranged through the Zale Corporation and William Harris, the films were restored and shown to standing-room-only crowds, with plans to make additional prints and eventually offer the films on videotape. Abrams also mentioned being interviewed for national television coverage on CBS.