all Oral History
April 4, 2011

Liener Temerlin

Liener Temerlin was born in 1928 in Ardmore, Oklahoma, into a family with colorful roots. His mother's father, Julius Kahn, was a Frenchman from Alsace-Lorraine who took part in the Oklahoma land race, receiving a parcel of land in exchange for writing deeds because of his fine penmanship. Liener adored this grandfather, who made wine and performed magic tricks, and was named Julius Liener Temerlin in his honor. His father, Pincus, came from Lusk in Russia, sent to America by his mother to escape the pogroms and conscription into the Russian army. His parents met in a memorable way, after his father read a newspaper story about two adventurous young women who flew an open cockpit plane, and enjoyed a great love match lasting more than 50 years.

Growing up in Ardmore, Liener was often the only Jewish student in his grade, and was elected president of the 1946 graduating class of Ardmore High. The Jewish community was small, worshiping in a converted church with a rabbi who traveled from Dallas on Sundays. From childhood he was captivated by film, spending hours in Ardmore's theaters and staging marionette shows for the neighborhood. He studied at the University of Oklahoma, earning a journalism degree, and there met his future wife Carla at a sorority dance while the song Some Enchanted Evening played. After college he moved to New York to write for Sponsor magazine, and was called up during the Korean War, serving 13 months as a forward observer and communications officer, earning the Bronze Star and developing a love of Asian art during a trip to Japan.

Drawn always to Dallas, which he considered the capital of the world, Liener hitchhiked there to find work and joined an advertising agency led by Mr. Glenn, whose major account was the Frito Company. Through relationships with figures like Fred Florence of Republic Bank, he came to represent many prominent companies. After his two partners died within weeks of each other, the firm was acquired by Bozell and Jacobs, and he became chairman of the larger entity. He and Carla raised two daughters, Dana and Lisa, in Dallas and were members of Temple Emanu-El. A passionate arts and civic leader, he served as president of the Dallas Symphony, helped create the American Film Institute's 100 Best Films campaign, and founded the Dallas film festival. He credited his charitable grandmother in Ardmore with inspiring his lifelong devotion to community, and treasured his family above all his accomplishments.