all Oral History
July 13, 2015

Mitch Lurie

Mitch Lurie's family traced its heritage to Eastern Europe, with his mother's parents coming from Latvia and his late father's parents from Lithuania. Both sides arrived in South Africa in the 1920s in search of opportunity, with his mother's family entering the meat cutting business and his father's family working in the clothing trade. His parents met in Cape Town, married in Johannesburg, and raised four children. Mitch grew up modestly but with much love during the apartheid era, attending public white schools. A devoted athlete, he played soccer, cricket, rugby, tennis, and swam, later serving in the South African military and representing the country at the 1985 Maccabiah Games in Israel, where the team competed under the name Sons of Israel due to sanctions.

In 1986, with conditions in South Africa deteriorating, Mitch came to visit his sister, who lived in Dallas. While staying in Boston with a friend's brother, he received a job offer to help run a jewelry factory. Though he had been working for his father's kosher butchery and playing professional soccer, and dreaded telling his father, he accepted the position and began a new life in America. He spent two years in Boston before the company asked him to establish a distribution center in Dallas, which he ran for five years. He met his wife Dean, from a small West Texas town, at the company, and the two married in 1992.

After leaving the jewelry company, Mitch endured a series of business ventures and setbacks, including a baseball card store, leather furniture stores, and a packaging business, at one point filing for bankruptcy. Undeterred, he eventually acquired a struggling store, took over a furniture factory, and built his own company, the Leather Sofa Company, with Dean at his side. By the time of the interview he owned a large factory in Lewisville and was opening his seventh store. The Lurie family, including sons Tanner and Seth, is affiliated with Congregation Shearith Israel, where Dean underwent conversion. Mitch remains deeply grateful for the opportunities America afforded him, often noting he arrived in Boston with only 67 dollars in his pocket.